date:Apr 07, 2013
whole lot of incentive to pick apples and get into the cider game. Roughly half of cider's drinkers are women, who make up only about 20% of all beer buyers and drinkers. Cider also sells for an average of $35 a case, well above the $29-a-case paid for imported beers and the $33 brought in by craft beer.
Simply put, cider expands both demographics and income while still pouring the same 4.5% to 6.5% alcohol by volume served to the average beer drinker.
It hasn't taken long for brewers to figur