date:Apr 07, 2013
by brewers to get a small piece of a growing segment.
Hard cider accounts for less than 1% of the total U.S. beer market, according to market research firm Symphony IRI. However, cider sales in chain and convenience stores brought in $450 million in 2011 and jumped 84.5% last year. That outpaces the 1.5% growth of the overall beer market, the 5.6% growth of wine and even the 17% growth of craft beer during the same span.
According to market research firm Nomura Research, beer companies have a