date:Apr 07, 2013
n Byers, senior vice president of entertainment and sports marketing for Coca-Cola North America Group, in a statement. Its one of the most exciting times in all of college sports. Its just as much about the family fun, outdoor activities, music and entertainment experiences that surround the tournament as it is the games themselves. The Coca-Cola Co. is committed to making Final Four weekend legendary for the city of Atlanta and all those who are here to join in the fun.
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