date:Apr 07, 2013
the Coke Zero Bracket Challenge. Through My Coke Rewards codes, fans can redeem gear from their favorite school and receive a team in the 2013 Coke Zero Bracket Challenge for a chance to win the $100,000 grand prize.
Powerade is launching the next iteration of its Power Through campaign in time for the Final Four as well. The brand will reward select fans with NCAA gear, the chance to win a coaching session with an NCAA legend, as well the tools to help young athletes Power Through.