date:Mar 27, 2013
acting the highly desirable group of natural and specialty consumers.
Its those consumers, who will spend more for food that fits with a lifestyle vision, that Kroger, Costco and Wal-Mart are targeting; for several years, Wal-Mart has emphasized an organics program, while Costco has also increased the number of organic offerings it has while focusing on trend-seeking consumers.
Now, however, Kroger, the countrys largest collection of grocery stores, is ramping up its own efforts to put the shi