date:Jun 02, 2012
d nostalgia too will likely achieve longer term appeal,she said.
A packaging bonanza
Peck detailed that most brands have opted for easy wins with simple packaging alterations.
For example Cadburys has launched a dairy milk bar in a 1952 inspired heritage packagingunder its brand name at the time the Queen was crowned Cadburys dairy milk brand - that features a crown. KitKat has adapted its name to align with the Jubilee theme, becoming Brit Kat.
However,inan attempt to differentiate and not