date:Jan 09, 2013
For the second consecutive year, Anheuser-Busch InBev will serve up a new brew to Super Bowl viewers.
The beer giant will tout its just-out Budweiser Black Crown brand during the Feb. 3 Super Bowl XLVII. The new beer is scheduled to be on sale nationwide by Jan. 21.
Last year, A-B introduced another new brand, Bud Light Platinum, to the massive audience watching the Big Game.
The Super Bowl really is the ideal venue to launch something new, says Budweiser Vice President Rob McCarthy, noting t