date:Jan 08, 2013
roduct launch marketing.
Hispanic consumers are highly engaged with -- and influenced by -- pre-store marketing, including social media, particularly when messaging is tailored.
And while differences are more nuanced within alcoholic beverage categories, in general, males not only purchase more of these beverages than females, but tend to be more influenced by current marketing/advertising efforts. Females are less engaged with both pre-store and in-store marketing, and more likely to purchase