Mobile technology starts to ring change in European stores
date:Dec 28, 2012
ntly have to contend with several different systems.

Retailers need to plan for the greatest impact; we need to talk to customers and find out what they want; understand the difference between price, education and inspirational messages and also look at how consumers share information and how thats changing. We shouldnt ignore whats said on-pack, but bringing new technologies in-store is an advantage for the consumer, says Spiro.

Probably the biggest concern for the U.K. grocery sector in rece
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