New Datamonitor consumer trends watch for 2013
date:Dec 19, 2012
uch as a new vodka brand aptly named Oddka, introduced by Pernod Ricard with flavors from fresh cut grass to electricity. More than two-thirds of consumers surveyed enjoy trying new, different foods.

Junk food and drinks known for being unhealthy now are including health benefits, such as mayonnaise containing probiotics to oven-dried dairy-based chips with yogurt as the second ingredient listed after wheat, for a high dose of protein in a low-calorie snack. Germany now carries beer designed to
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