date:Dec 18, 2012
ysts now cutting profit forecasts. Its a disappointing result, considering the local business has spent hundreds of millions of dollars in new equipment and distribution systems.
A major issue is that Coca-Cola is competing against a rising tide of energy drinks and health-conscious consumers who prefer bottled water.
But Gamble says there is stock in the idea of revisiting a brand, given enough time has passed for an older generation to feel nostalgic.
It has to be significantly different en