date:Dec 18, 2012
hit.
Michelle Gamble of Marketing Angels says industries like fashion re-use old ideas all the time, so theres no reason to believe other businesses couldnt do the same.
It doesnt really surprise me that a business would try something with a retro brand. The people who buy it wont be the original buyers of the drink; itll be people who have never experienced it before.
If its got a certain edge to it, like its been reinvented, then I can see how that strategy can work.
Mello Yello was intro