date:Dec 18, 2012
In what may be one of the boldest branding moves of the year, Coca-Cola has decided to resurrect the iconic 1980s brand Mello Yello in an attempt to boost sales of caffeinated drinks this coming summer.
The announcement is a testament to how far companies are willing to go in order to battle subdued consumer sentiment, but it makes sense, according to marketing experts.
Resurrecting an old brand like Mellow Yello with a catchy jingle, no less doesnt cost much and could end up being a runaway