Innova Market Insights finds sustained appeal in cutting sugar and boosting protein
date:Feb 24, 2021
The drive toward healthier food choices will remain robust in sweet treats throughout this year, as emphasized in Innova Market Insights latest report.

Indulgent taste is essential to confectionery, sweet bakery, ice cream and desserts, which brings on challenges in better-for-you reformulations.

Sugar reduction and protein enhancement are two concepts most sought after in purchasing decisions and are therefore significant focuses for better-for-you development, notes the market researcher.

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